Is Slow Speed Hurting Your Blogging Business

Is Slow Speed Hurting Your Blogging Business
by

Poor content translates into poor customer engagement.

This much is quite clear. Online users want and reward quality information.

Poor content translates into poor customer engagement.

This much is quite clear. Online users want and reward quality information.

If your content is mediocre, viewers won’t queue up to read it and engage with you. Period.

But you write high-quality, informative blog posts. Then why aren’t viewers interacting with you as much as you would like?

While publishing second-rate content is the fastest way to lose viewership and credibility, penning down exceptional blog posts alone doesn’t guarantee online acceptance.

Surprised?

Here’s some (technical) food for thought. Online users don’t like quality content rendered slowly any better than substandard blog posts.

A study reveals that 40% of viewers abandon pages that take 3 or more seconds to load.

To put this into perspective, if your site load times are in excess of 3 secs, nearly half of your viewers are turning their backs on you even before they’ve read a single sentence of yours.

This is bad, seriously bad, for your blogging business. Unfortunately, the pain doesn’t stop here.

Slow speed prevents almost three-fourths of site visitors who choose to stick around from revisiting your site. Reports reveal 70% of online users have no intention of revisiting webpages with load times of over 4 seconds.

If you don’t get enough first-time and repeat visits, for sure you will struggle with customer engagement, even if you’re an amazing writer.

So take the cue and get your blog site speed up.

You may need to hire a professional web developer to improve site speed, but we recommend you first try out DIY steps such as compressing images on your site and uninstalling unwanted plugins.

Another thing you should do is check if your host has a fast response rate. Because if that’s not the case, no amount of speed fixes will make a difference.

Hosting Tribunal, the curator of the infographic below, provides a list of hosts that offer better speed and response rates. According to them, Bluehost is better than the rest on loading speed. Change to it if you want fast response rates.


Leave a Reply

Your email address will not be published. Required fields are marked *